Nadvantages of viral marketing pdf

The term viral marketing was coined by tim draper, a harvard business school graduate, and used extensively to describe the emails that aided advertising of products. The challenges and problems facing viral marketing. When it is done right, you can maintain those traffic levels and build up the reputation of your brand more quickly than traditional marketing efforts would typically allow. Viral marketing allows you to get a huge surge of traffic in a short amount of time. Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much soughtafter strategy, years ago, but that in no way. Viral marketing is an idea that spreads and that while it is spreading actually helps market your business or cause. The advantages of viral marketing service are high credibility, low costs, great reach, and more. In this article seth godin shares his definition of viral marketing, with particular emphasis of differentiating viral from marketing. While initially your campaign may need a little push perhaps paid promotion on social media, as it begins to get.

In this article, you will understand the various advantages and disadvantages of viral marketing. How a viral marketing campaign works building and setting a viral marketing campaign into motion is basically creating content so engaging and so relevant that people cant help but share it with their friends. The principle behind wordofmouth marketing is simple. Viral marketing is also a key necessity to assess the effectiveness of viral marketing in achieving advertising goals and to achieve the rebranding of products and services for companies.

Pdf the impact of viral marketing on corporate brand reputation. Devising concepts commensurate with your goals you should then create an apt idea in tandem with the goal. Advantages of viral marketing research methodology. Advantages and disadvantages of viral marketing you need. One of the main advantages is that viral marketing needs less funding to. The biggest advantage of this type of marketing is that it is a very cost effective way because unlike television and print media where advertising expenses are very high viral marketing requires internet and access to various social media which involves a negligible cost to the company. Wordofmouth marketing, viral s forefather, has been around for ages. The most noted advantages of viral marketing include cost advantages, its noninterruptive manner, high level of scope, potential of reaching large numbers of customers, effective customer targeting, and high and rapid response rate.